Toolbox for Marketing and Management

Creative Concepts, Forecasting Methods, and Analytical Instruments

Toolbox for Marketing and Management

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

The Science Teacher's Toolbox

Hundreds of Practical Ideas to Support Your Students

The Science Teacher's Toolbox

A winning educational formula of engaging lessons and powerful strategies for science teachers in numerous classroom settings The Teacher’s Toolbox series is an innovative, research-based resource providing teachers with instructional strategies for students of all levels and abilities. Each book in the collection focuses on a specific content area. Clear, concise guidance enables teachers to quickly integrate low-prep, high-value lessons and strategies in their middle school and high school classrooms. Every strategy follows a practical, how-to format established by the series editors. The Science Teacher's Toolbox is a classroom-tested resource offering hundreds of accessible, student-friendly lessons and strategies that can be implemented in a variety of educational settings. Concise chapters fully explain the research basis, necessary technology, Next Generation Science Standards correlation, and implementation of each lesson and strategy. Favoring a hands-on approach, this bookprovides step-by-step instructions that help teachers to apply their new skills and knowledge in their classrooms immediately. Lessons cover topics such as setting up labs, conducting experiments, using graphs, analyzing data, writing lab reports, incorporating technology, assessing student learning, teaching all-ability students, and much more. This book enables science teachers to: Understand how each strategy works in the classroom and avoid common mistakes Promote culturally responsive classrooms Activate and enhance prior knowledge Bring fresh and engaging activities into the classroom and the science lab Written by respected authors and educators, The Science Teacher's Toolbox: Hundreds of Practical Ideas to Support Your Students is an invaluable aid for upper elementary, middle school, and high school science educators as well those in teacher education programs and staff development professionals.

The Manager's Communication Toolbox

The Manager's Communication Toolbox

Managers have a lot to handle. Many responsibilities involve working with people and require excellent communication skills. Drawn from seasoned managers, these tools will improve any manager’s day-to-day interactions. Learn to be proactive instead of reactive, and turn all managerial duties into experiences that work best for everyone involved.

Projecting Enthusiasm: The Key to Dynamic Presentations for Professionals

Projecting Enthusiasm: The Key to Dynamic Presentations for Professionals

Regardless of your profession as a teacher, doctor, writer, or business associate, every presentation is a performance. To know your material is important, but to project your enthusiasm for the subject is just as vital to engage your audience. Provides a chapter-by-chapter toolkit of performance skills that can be applied immediately Shares accessible, well-researched content written in a conversational style Demonstrates insightful parallels between acting and presenting Offers presentation inspiration using contemporary schools of thought

Speakers Toolbox for Professional Storytellers

Speakers Toolbox for Professional Storytellers

Your source for techniques, tips and tools to be the most professional storyteller or presenter. A must have for Master of Ceremonies, MC, new speakers, toastmasters, Experienced Presenters and those who want a good laugh too.

Storytelling

A Key to Adult Learning

Storytelling

This Executive Position Paper examines how storytelling contributes to adult learning and learning as transformation. A problem for facilitators of adult learning classes is there is very little time to create a learning environment. The time allocated for classes is too short and participants often do not remember much from the programs. I had experienced first-hand the power of storytelling, but wanted to find out why its impact was so powerful. I wanted to determine what it is about storytelling that facilitates learning. Qualitative Methodology was used to explore the effect of storytelling on adult learning. This project included exploration of the ways storytelling as a medium helped adults negotiate curriculum content in the Supervisory Development Program that was intended to facilitate their development of supervisory skills. Brookfield (1995) recommended listening to adult learners to find out what they wanted. After listening to these twenty-two participants, clearly the message is storytelling situates learners in a transformative learning experience. Using stories to improve learning costs nothing, yet it returns bountiful benefits. Adult learners remember more and what they learn becomes a part of them as they become a part of the lesson. Stories engage the mind of the learner.

The Exceptional Presenter Goes Virtual

The Exceptional Presenter Goes Virtual

A critical tool for any professional who needs to deliver effective, engaging presentations at a distance. Features: Covers all types of virtual, online, or distance presentations. Conference calls, webinars, virtual meetings, video blogs. Sales calls, speeches, interviews, negotiations. This book covers it all, offering practical tips, tricks, worksheets, and checklists for overcoming the hurdles to engagement that occur when you aren't in the same room with your audience; The first of its kind on the national market. Every day, more and more professionals are required to present to distant audiences -- to save money, to save travel time and costs, and to connect with new customers and colleagues. No other book on the market offers business people the tools they need to approach these presentations with confidence; Written by a presentation guru at the forefront of online engagement. Through his work with such companies as Cisco Systems, a leader in virtual technology, and Forbes Online, the leader of online content delivery, Timothy Koegel has garnered unique insights into what it takes to deliver persuasive, compelling presentations at a distance.

The Toolbox for the Mind

Finding and Implementing Creative Solutions in the Workplace

The Toolbox for the Mind

This text takes an interdisciplinary approach to creativity by drawing on disciplines other than normal management areas, such as psychology, sociology and engineering. The book instead draws upon such disciplines as physics, history, biology, and chaos theory.

PC Magazine

The Independent Guide to IBM-standard Personal Computing

PC Magazine