International Business is a comprehensive textbook with examples and cases from across the world. It brings out the key concepts of international business in a very simple and lucid manner with numerous real-life examples, vignettes, diagrams, and illustrations, so as to facilitate and reinforce learning. Salient Features : • The textbook covers contemporary topics such as 10-P Model of Global Strategic Management, 5-E Model of Change in International Business, Bilateral Trade Relations of EU and BRICS countries etc. • Application orientation with-more than 100 exhibits and more than 300 chapter-end OTQs
Release on 2009-09-10 | by K. Praveen Parboteeah,John B. Cullen
Strategy and the Multinational Company
Author: K. Praveen Parboteeah,John B. Cullen
Category: Business & Economics
This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook. A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?" Unfortunately, the companion website for this book is no longer available. If you would like access to the materials, please contact [email protected]
This book discusses in a lucid and easy-to-understand manner, the theory and practise of international business in the Indian context. It provides an in-depth coverage of the subject matter, with the help of numerous real life examples and cases. Along with this, a rich and user-friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course. This new edition endeavors to make the book closer to the contemporary practices and developments, thus making the text up-to-date. Salient Features : - Additional sections and sub-sections across chapters. - Several new and revised Opening and Closing cases. - New figures, tables, graphs and reports.
Release on 2010-01-19 | by Les Dlabay,James Calvert Scott
Author: Les Dlabay,James Calvert Scott
Pubpsher: Cengage Learning
Category: Business & Economics
International Business is the market-leading high school international business text and provides the foundation for studying international business and conducting business in the global economy. Students develop the appreciation, knowledge, skills, and abilities needed to live and work in a global marketplace and are provided with a wealth of learning experiences that will prepare them for entry-level international business and marketing occupations. The text is appropriate for a year-long course, however can be used for a semester course as well. The appealing design and layout reflect real-world global business activities and cross-cultural settings. This edition includes engaging new features that draw students into the world of international business including a Regional Perspective feature which shows a graphic and a map reflecting specific regions being covered; eCommerce In Action allowing students to understand the impact of technology on global business activities; Communication Across Borders and A Question of Ethics provide students with opportunities to analyze alternative aspects of international business. International Business 4E includes coverage that makes it appropriate for use in the National Academy Foundation's International Finance course as well as the National Standards for Business Education. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Assessments are found at the end of each lesson and at the end of each chapter. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation. The technology coverage from a global perspective helps students research and prepare interactive multimedia presentations. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Pubpsher: Macmillan International Higher Education
Category: Business & Economics
This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming.
Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the 'whats' and 'whys' of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level.It integrates business topics and environmental analysis into a strategic, global-local framework. It places current events in focus by covering history and geography as they affect international business. It includes a unique chapter on global industry and competitor analysis, a common business tool, but a topic not covered in other texts. It covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context. It focuses on corporate analysis, planning, and internationalization, vital corporate practices rarely covered in other textbooks. It includes short cases for undergraduates and longer cases for graduate students. International Business: Managing Globalization is ideal for the introduction to business course or for courses focusing on international or global business strategy
International business as a field of study and practice encompasses that public and private business activity affecting the persons or institutions of more than one national state, territory, or colony. Contents: The Nature of International Business, Strategies and Structures of the International Business, The Competitive Global Business Environment, International Business Management Strategy, Guidelines for Global Business and Legal Aspects, Business Control Strategy.