Advanced Presentations by Design

Creating Communication that Drives Action

Advanced Presentations by Design

Based on extensive research studies from the fields ofcommunication, marketing, psychology, multimedia, and law,Advanced Presentations by Design, Second Edition, providesfact-based answers to the most-often-asked questions aboutpresentation design. The book shows how to adapt your presentationto different audience personality preferences, what role your datashould play and how much of it you need, how to turn your data intoa story, and how to design persuasive yet comprehensible visuallayouts. The book's accessible 10-step Extreme PresentationTM method hasbeen field-tested in organizations such as Microsoft, ExxonMobil,HJ Heinz, PayPal, and the Executive Office of the President of theUnited States. Written from the perspective of a marketer andbusiness manager, this new edition offers practical, evidence-basedadvice for bringing focus to problems and overcoming challenges.The book offers practical guidelines for: Structuring Stories: The book presents the SCORE methodfor sequencing data (Situation, Complication, Resolution, Example)into a powerful story that grabs the audience's attention at thebeginning and holds it through to the end. Using Graphics: The author provides numerous examples ofcharts and other graphics, explaining which can help you bestpresent your data. Setting Goals for Presentations: The book reveals whyit's important to set measurable objectives for what you want youraudience to think and do differently after your presentation. This comprehensive resource offers a proven process for creatinga presentation that gets noticed and compels your audience to takeaction. Praise for Advanced Presentations by Design "Shocking but true: You don't have to be Steve Jobs to createpresentations that your audience will enjoy and that will also getyou results. Even for everyday presentations, I've found that Dr.Abela's unique approach helps you replace crushingly dull andoverlong presentations with fresh work your audience really caresabout and that you actually enjoy creating!" —Sanjay Acharya, Vice President, AkamaiTechnologies "Advanced Presentations by Design is the best researchedbook on presentation design that I've ever had the privilege ofreading. I recommend it for those of you who want the confidence ofknowing how best to plan and design successful presentations." —Gene Zelazny, author, Say It with Charts andSay It with Presentations "This book is essential for any executive who doesn't have timeto wade through sixty-page PowerPoint decks. You will want to makethis book required reading for all your staff." —Stew McHie, Global Brand Manager, ExxonMobil

Advanced Presentations by Design

Creating Communication that Drives Action

Advanced Presentations by Design


The Presentation

A Story about Communicating Successfully with Very Few Slides

The Presentation

The Presentation tells the story of David who, with the help of his boss, Barbara and the enigmatic Professor Edwards, is preparing for the most important presentation of his life. In a few short days, David will have to convince the Board that his division-along with his job and those of all his staff-is worth saving. He has the data he needs, and he thinks he has a good case, but can he pull it all together in a way that will capture the Board's attention and pitch his proposal successfully, in just a few slides...?Follow David as he learns: ... that you cannot add interest to your presentation, through fancy transitions, clip art, and so on; you can only draw out the interest inherent in it by solving a problem for your audience. ... that there is a vast difference between slides designed for a large, Ballroom style presentation to inform or entertain your audience, and a smaller, Conference Room style presentation designed to persuade or sell.... how to decide what you should include in your presentation, and what you should leave out.... and how to design a presentation when the goal is to persuade your audience to do something: invest in your company, buy your product, approve your project, support your initiative, or donate to your organization.

Prezi For Dummies

Prezi For Dummies

A one-stop resource for an exciting new Web-based, slide-free presentation tool! People who have been seeking a flashier version of PowerPoint have found it—and it's Prezi. A Web-based, slide-free presentation tool, Prezi allows users to create and give rich, Web-based presentations complete with dynamic content, contextual layouts, and eye-catching visuals. Prezi For Dummies gets you rapidly up to speed, including how to think outside the traditional slide, create your project, insert Flash and other graphic files, and publish your presentation to a public domain. You’ll also learn valuable tips on what makes a good Prezi. Introduces Prezi, a Web-based, Flash-friendly, dynamic presentation tool Explains how to use online and offline editors and insert images, video, sound, Flash files, and other complex graphics Covers presenting a Prezi, publishing it to a public domain, and collaborating with others Offers tips and insights on what makes a good Prezi—and how to think visually to create content that benefits your business or organization Move beyond slides, put your visual thinking cap on, and get the very most of Prezi with this timely, practical guide.

Persuasive Advertising

Evidence-based Principles

Persuasive Advertising

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Ecdl/Icdl Advanced Module AM6 Presentations Using PowerPoint XP

Ecdl/Icdl Advanced Module AM6 Presentations Using PowerPoint XP

Complex presentation will be possible once this guide is studied. Not only does it cover all aspects required by the ECDL/ICDL Advanced AM6 syllabus, but could also be used by those familiar with PowerPoint but wishing to further their knowledge. Topics include inserting and editing various types of image, as well as adding sounds and movies. Data files are supplied which allow you to practise the different features.Approved by the ECDL Foundation

Interior Design Visual Presentation

A Guide to Graphics, Models, and Presentation Techniques

Interior Design Visual Presentation

The new, updated edition of the successful book on interiordesign Interior Design Visual Presentation, Second Edition isfully revised to include the latest material on CAD, digitalportfolios, resume preparation, and Web page design. It remains theonly comprehensive guide to address the visual design andpresentation needs of the interior designer, with coverage ofdesign graphics, models, and presentation techniques in onecomplete volume. Approaches to the planning, layout, and design of interiorspaces are presented through highly visual, step-by-stepinstructions, supplemented with more than forty pages of full-colorillustrations, exercises at the end of each chapter, and dozens ofnew projects. With the serious designer in mind, it includes adiverse range of sample work, from student designers as well aswell-known design firms such as Ellerbee and Beckett Architects andMS Architects.

Presentation Zen

Simple Ideas on Presentation Design and Delivery

Presentation Zen

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Slide:ology

The Art and Science of Creating Great Presentations

Slide:ology

Presents practical approaches for developing an effective presentation, covering such topics as creating diagrams, displaying data, arranging elements, creating movement, and interacting with slides.